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Architectural Images   |  3D Graphics


Smart Architecture Logo Design Ideas So That Your Brand Mark Oozes Creativity

By Jesicca Thompson

Architecture is a profession that oozes creativity and innovation and there is no better way to assure your customers of your originality than through your business mark image.

Despite the popular advice, people do judge a book by its cover and in case of architectures that cover is their brand mark. If it is creative and unique, then that is the exactly how the customer will assume you to be. If it is messy and cluttered, then that is the business image that you are portraying to your customers. So it is essential that you spend the right effort designing your architecture logo.

Below mentioned are a few ideas for your corporation's trademark image that can make it look distinct, innovative and unique.

1. Use of origami or 3D images of buildings:

Using 3 dimensional images of buildings for company trademark image is a new and popular trend. Because of the increasing competition day by day, designers are trying to make their designs as close to reality as possible without the use of photographs. Using 3 dimensional images make the image real enough to touch with a touch of creativity which is the exact image that should be portrayed to their customers. Along with that, you can also try the famous Japanese paper folding art effect for the design to make it look original, inventive and trendy.

2. Smart use of blank spaces:

Using blank spaces smartly in the image will make it look intelligent, creative and appealing to viewers. For example, if your company name starts with an A, then you can use the letter A as a front door of a building in your brand mark or as an arrow pointing up to symbolize success. Making the right use of blank spaces can make the image eye catching and memorable to your customers.

3. Use of company initials with special effects:

You can use your company name in your brand mark design with special effects and different font styles. For example, you can use the name initials in a big and curvy font style and your corporation's name beneath it in straight fonts. The curviness of the initials will add an air of innovation to your architecture logo design while the business name in straight font style will represent professionalism and proficiency.

4. Use of thin lined illustrations:

Use of thin lined illustrations for your brand mark will make it look imaginative, artistic and surreal. You can use thin lined illustrations of old buildings to add a dream like effect to the image that will be appealing to your customers.

Hence, use these four unique ideas for your architectural trademark to make sure that your customer understands that you mean business and you are here to stay.




5 Common Mistakes 3D Architectural Visualisation Artists Should Avoid

By Paul Doherty

It amazes me how many good 3D architectural visualisation artists are out there who continue to make very basic mistakes in their artwork. Without much more technical ability a few pointers would turn their artwork into works of art! Here are the most common mistakes to avoid.

1. Using low resolution texture maps that do not tile seamlessly and that show repetition of the tile. It is cheap and easy to buy or even create texture maps these days so dump the old maps and sort out a strong materials library. Make sure to use bump and displacement to avoid flat lifeless textures. There are also numerous fairly new material effects such as sub surface scattering which should be implemented when required.

2. Modelling the landscape with less effort than the buildings. The site is so important if you are striving for photo realism. In fact in many situations more effort should be put into the landscape than the building as it runs right up close the camera in the foreground. Think about the foreground / mid-ground / distant-ground and back-ground and apply the detail as necessary.

3. Poor 3d architectural visualisation composition. Any good architectural photographer will tell you that it is as much about composition of shot as it is about subject or light. Architectural shots, both interior and exterior should generally be taken with the vertical walls of the building running parallel to the sides of the shot. This is a rule of thumb only and does not apply to more abstract shots or when dealing with exceptionally tall buildings.

4. Colour balance and colour mapping. Analyse your image carefully by looking at the balance of tones. If there is an unnatural looking green tint from the image make the necessary adjustments. If your dark areas are too dark play with your gamma settings. In 3D architectural visualisation you should try to make these adjustments within your render engine and make tweaks later in photoshop.

5. Adding entourage to the image in post works such as people, trees, cars etc. Take care and select images that have similar tones and lighting. When you add the images ensure that the light on all images is coming from the same direction as the light in your scene. All the photoshop tinkering in the world won't make an added image look right in your scene if it is showing shadows on the opposite side to everything else.




Architecture Brochures - Successful Marketing Tool

By Adam Canfield

While the primary focus of an architectural firm is the design of critically acclaimed buildings, securing future projects is also of vital importance. Successful promotion involves displaying prior designs in a way that appeals to a prospective client. Architecture brochures provide an inexpensive marketing tool that offers a tasteful mix of photos from past projects along with text that defines the company and its design philosophies.

Advantages of Brochures

For properly presenting Detroit architecture, brochures are unsurpassed as a visual medium. High definition photographs combined with full color printing presents stunning recreations of existing buildings the firm has previously designed.

Brochures serve as an excellent marketing piece to hand out at trade shows, building fairs and industry conventions. They can be mailed directly to clients or presented at an initial meeting to help create conversation. Architects can also use a fully developed brochure in conjunction with real estate developers as they assemble their submittal packages to owners and financiers.

Brochure Design

The mistake many architecture firms make in brochure design is including too many traditional elements. Incorporating rulers, triangles, protractors and other tools of the trade often detract from the purpose of the brochure. It is important to use different components that create a strong business image that is unique and memorable.

When conceptualizing architectural brochures, Detroit companies should consider these important design aspects:

Provide a detailed list of services early in the brochure. While they will be drawn to the photos first, the next area of interest for a client is determining exactly how hiring the architect can benefit them. Listing services early in the piece will allow the client to evaluate the firm as the discussion progresses.

Display appealing photographs. Including several examples of successful building design will serve to illustrate the quality of the architect's work.

Offer a company history. This includes information on the firm itself as well as biographical information on each of the company's key personnel.

Use proper colors. The use of color has a significant impact on perception. Graphic design professionals can help select the colors that will convey the appropriate image for an architecture firm.

Explain what makes the firm unique. Developers and owners are constantly searching for a fresh approach to building design. A brochure can serve as an excellent vehicle to explain exactly how they will benefit by selecting your firm for their next project.

Printing

Architecture brochure printing requires expertise to ensure the finished product looks professional and is representative of the image the architect wants to portray. Detroit Print Shop offers graphic design services, logo design and multiple paper and folding options that will provide a favorable impression with every client.




Tips to Enhance Architectural Photography

By Surinder Sharma

There are many ways and techniques to click interior and exterior home photography. So let us see few basic tips which would help us to improve and enhance architectural photography.

Light
Light can increase the shadow, texture, contrast and reflections. The more level of contrast can also lead to the exposure of photo in an incorrect scene, but photographers can easily surmount it by just applying the compensation of exposure. Another method that we can do is that bracket the shots at different exposure and then merges them in a program.

Lens
A wide angle lens or the fish eye is perfect for this kind of photography as it allows the photographers to get the complete building into the frame. Yet sometimes the glass might not be able to include the complete scene, than you require the panoramic format.

Exterior and interior
Architecture photography is not restricted with the front of the building. It could be difficult to correct the white balance. Interior shots are difficult to take in the older buildings as there are small doors and windows, which actually lack natural light. So, try to use a tripod and you can also use the Nd filter to prevent the highlights while shooting in the day. You can also use supplementary lighting like diffused flashing.

Silhouette
If you want to shoot as the silhouette at sunset, than place the architecture between sun and yourself. Also ensure that the flash is deactivated. Night shots could be atmospheric and dramatic, but just remember to click them when there is just some color and light left in the sky as this would help to add tone in the backdrop and illuminate the detail. Make the use of long exposure and wide aperture.

Click in all weathers
Like the other kinds of photography, good images can be clicked in all kinds of weathers. Revisiting and shooting the building in the various weather conditions, can actually help a photographer to create a good portfolio of shots.

Reflection
It helps to add the extra dimensions to the architectural images. Use it in your photos as this would allow a photographer to create the canvas, where the building can be easily indistinct. Lots of reflexive surfaces are there, you do not actually need to practice. For example, water features windows, wet streets, modern art, rivers and puddles. Also they should not be graphic and aesthetic so one should play with the lines, shadows and lights.

 


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Light, God's eldest daughter, is a principal beauty in a building.
Thomas Fuller

I don't think of form as a kind of architecture. The architecture is the result of the forming. It is the kinesthetic and visual sense of position and wholeness that puts the thing into the realm of art.
Roy Lichtenstein

Architect. One who drafts a plan of your house, and plans a draft of your money.
Ambrose Bierce

An architect should live as little in cities as a painter. Send him to our hills, and let him study there what nature understands by a buttress, and what by a dome.
John Ruskin

Ah, to build, to build! That is the noblest art of all the arts. Painting and sculpture are but images, are merely shadows cast by outward things on stone or canvas, having in themselves no separate existence. Architecture, existing in itself, and not in seeming a something it is not, surpasses them as substance shadow.
Henry Wadsworth Longfellow

No architecture is so haughty as that which is simple.
John Ruskin

We may live without her, and worship without her, but we cannot remember without her. How cold is all history, how lifeless all imagery, compared to that which the living nation writes, and the uncorrupted marble bears!
John Ruskin

All architecture is great architecture after sunset; perhaps architecture is really a nocturnal art, like the art of fireworks.
Gilbert Keith Chesterton

No person who is not a great sculptor or painter can be an architect. If he is not a sculptor or painter, he can only be a builder.
John Ruskin

Believe me, that was a happy age, before the days of architects, before the days of builders.
Lucius Annaeus Seneca

A structure becomes architectural, and not sculptural, when its elements no longer have their justification in nature.
Guillaume Apollinaire

When we build, let us think that we build for ever.
John Ruskin

All fine architectural values are human values, else not valuable.
Frank Lloyd Wright

 
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